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At the dawn of the internet era, a digital marketing strategy might have represented just a small strand of a wider, integrated marketing plan. Moving forward to 2019, and digital marketing can encompass so many different activities: it’s a marketing strategy in its own right.

So how do you go about planning your digital marketing strategy? And which activities should you be considering?

Know your audience

Before you can go about selecting the right channels for your digital marketing campaign, it’s essential to know exactly who you are targeting. That means knowing the customer base you are looking to reach, and which digital platforms they usually use. In some cases, this will require a phase of customer research to ensure that you use digital marketing activities which can engage the right audience.

Don’t put all your eggs in one basket

There are so many digital marketing options available that it can be premature to concentrate on one or two methods to begin with. Try and come up with an integrated plan which allows you to trial several of the digital marketing techniques available, including:

• Online advertising, such as pay per click (PPC) campaigns
• Content marketing, focused around blogs and videos
• Email marketing, contacting your database directly while meeting General Data Protection Regulation (GDPR) requirements
• Social media marketing, using the channels which allow you to build a following and target your potential customer base

Stay SEO focused

No digital marketing strategy could be complete without a focus on SEO optimisation. You should note that some of the best digital marketing activities offer multiple benefits, allowing you to build your brand and attract new customers, all while improving your SEO. Take blog content, for instance – an effective blog can offer SEO benefits via the right keyword strategy, and also provide engaging content which draws attention to your product or service.

Call in the experts

If all that sounds like a time drain, it could be worthwhile appointing a professional digital marketing company which is capable of drawing up a strategy that’s aligned to your commercial objectives. That will leave you to concentrate on running your day to day business, knowing your marketing is in the right hands.

Ready to kickstart your digital marketing strategy? Call Profectus Marketing today on 01455 446 585 and get on the road to digital gains.

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