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If you’re planning a marketing campaign, you will be faced with a number of tactical options. PPC, adwords, SEO, organic SEO and blogging are all very popular ways of getting your website featured strongly in the search engines.

Here, we’ll look at the advantages of PPC and organic marketing, so you can make a more informed choice about your next course of action.

PPC

PPC stands for ‘pay per click’, and the advantage of PPC is that running a campaign is a fast way of getting your website on page one of Google or any other search engine.

The disadvantage is that – without the right strategy – it can be very, very costly.

It takes a certain amount of know-how to choose the right keywords that will convert into profitable sales for your company. But if you get it right, you campaign can pay for itself many times over.

Organic marketing

Organic marketing – or organic SEO – means your website attracts traffic naturally without needing to spend money on paid ads.

The advantages of getting your site ranked in the organic search results are enormous. Customers tend to trust websites that are on page one of the organic search rankings more than those featuring in paid ads. This means you are likely to get higher conversion rates – and sales – as a result.

The disadvantage is that it takes a lot of time and effort to improve the strength of your site, so that it earns a place at the top. You may be facing some very stiff competition from companies that have nurtured their websites over many years and gained backlinks.

The best strategy is to pick your keywords carefully. This way, you may be able to out-wit your competition and start ranking highly for keywords that are less competitive, but that still attract the right sort of traffic to your website.

When it comes to driving customers to your site, you may find the best approach is to try a number of different digital marketing tactics as a way of finding out which work best. If you need some help in figuring out the best combination of tactics for your site, please contact Profectus Marketing today.

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